As someone who makes a living improving search engine rankings, I can tell you that there is a lot of bad information out there about SEO. What if I were to tell you that the road map for achieving top rankings was within your grasp? The holy grail of rankings is not imaginary. As is [...]
The Real Cost of America’s
Global Tax Dodgers
Our own laws encourage the offshoring of American jobs — and discourage the repatriation of the profits created. By now the story is familiar. For the last decade US-based business corporations have been engaged in the massive offshoring of good jobs to high-growth, low-wage areas of the world, especially China and India. In general, these [...]
Featured Ad: Coke Zero
Is that all there is? Diet drinks, like life, usually leave you wanting more. Not Coca-Cola Zero. It will satisfy even the most obnoxiously hard-to-please soda drinker, according to Crispin Porter + Bogusky’s new spot, which launches this weekend and ushers in a new brand positioning for the zero-calorie cola. The commercial—running online as a [...]
New Case Study: FedEx Office
Hello! We’ve posted a new case study! Case studies are a great way to document campaign effectiveness and measure results. This study covers a TV Ad campaign released in early 2010 for FedEx Office. Case Study Info: Client: Fedex Office Campaign: Presentation Guy Link: FedEx Office Case Study Check it out and contact us if [...]
Steve Jobs Hands Over The Reins
Yesterday our good friend Steve Jobs announced he will no longer serve as CEO of Apple, and Tim Cook will take over as the company’s top executive. For some of us this doesn’t come as a surprise given his state of health over the past few months. We wish him best of luck and a [...]
The Sell Side Partner
Data, RTB, exchanges, audience valuation: the digital landscape is changing so fast that publishers are often left to play catch up. Unlike advertisers, who for decades have benefited from the guidance of agencies, most publishers have had little external help in maximizing their digital ad business. Though we’ve used the term Sell Side Platform (SSP) [...]
Our New Website is Live!
Hello everyone! I am very excited to announce the latest “face-lift” of our website for the United States. Our designers have done a tremendous job with a design that is beautiful in its simplicity, but also functional and informative. Browse around and feel free to share your comments with us! As you can see, in [...]